Side by side is a UK based advertising company that works on branding, typography, packaging & experiences. The founders Dave Greasley & Oliver Booth focus on learning vast array of skill sets to tackle challenging problem that they faced.
Their design process start of with a strategy that exploratory stage, to define the goal, audience and the market. decisions are informed by data and consumer psychology. Second, comes the creative process where they tries to tell engaging stories, through honest voices and compelling visuals. Third, the touch point is where they make sure the project is run cohesively across audience-relevant platforms, for maximum impact. Lastly, handover where they make sure the customers have the resources to run the project successfully. (Our Approach – Side by Side, 2020)
Case Study:
Yee Kwan (ice cream)
Mission: An ice cream brand on a mission to rid the world of vanilla, and tantalise our tastebuds.
Typohraphy - experimented with many different types of pen, brush and ink, before landing on the free-flowing 'gloopy' style below, which is used for the logo, flavours and display copy.
Concept - Travelling the globe to discover new flavours
Advertising - Playful imagery that is a fun protest against all that is vanilla.
(Yee Kwan – Side by Side, 2020)
Other works:
(Behance, 2020)
citation
Sidebyside.co.uk. 2020.Our Approach – Side By Side. [online] Available at: <https://sidebyside.co.uk/our-approach> [Accessed 3 May 2020].
Behance.net. 2020.Behance. [online] Available at: <https://www.behance.net/gallery/15823351/Side-vs-Side-Creative-Typography-Experiment> [Accessed 3 May 2020].
Sidebyside.co.uk. 2020.Yee Kwan – Side By Side. [online] Available at: <https://sidebyside.co.uk/case-studies/yee-kwan> [Accessed 3 May 2020].
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