This week I started doing my research on the topic of "How design turn us into buying machine". Here is some of the information that I have gather from it.
A good design have a very huge influenced in consumerism because it will make a lasting impression on the consumer. Thus, your product would stand out from the other competitors.
Besides, in the long run the relationship between the brand and consumer will strengthen.
From the article, the message that I got from it is that a good packaging and good branding could heavily influenced your customer to buy. (Kimbarovsky and Kimbarovsky, 2018)
Therefore, I would like to research more on branding/packaging for my I am AMPLIFIER project. I would be doing research on this few following aspect:
1. Logo
Logo design is a part of branding, it is important because it is part of the visual identity of a brand. Thus, a well-designed logo allows people to quickly identify and recall your brand.
(The Branding Journal, 2019)
2. Colour
Colours could easily affect someone emotions. Thus, choosing the right colour in your brand could create a strong emotional connection with your customers. (Ellis, 2017)
3. Packaging
A good packaging could heavily influenced the perception of your brand. Thus, a good packaging is crucial to make your products stand out in the consumer eyes. (Church, 2018)
I personally believes that, all this aspect is the contribution to making consumer a buying machine. Ask yourself, how many times have you buy a product because of it's packaging or how a recognizable logo makes it easier to find the brand you are looking for?
Notes that I took for me to understand better
Thebrandingjournal.com. 2019.The Difference Between Logo Design And Branding – The Branding Journal. [online] Available at: <https://www.thebrandingjournal.com/2019/05/difference-logo-design-branding/> [Accessed 10 May 2020].
Ellis, M., 2017.Branding Colors: Everything You Need To Choose Your Brand’S Color Palette. [online] 99designs. Available at: <https://99designs.com/blog/tips/branding-colors/> [Accessed 10 May 2020].
Church, T., 2018.The Importance Of Packaging & Branding In Marketing. [online] Medium. Available at: <https://medium.com/@anthembranding_boulder/the-importance-of-packaging-branding-in-marketing-1dfdb8a57440> [Accessed 10 May 2020].
Kimbarovsky, A. and Kimbarovsky, A., 2018.7 Proven Reasons Why Good Design Is Good Business - Crowdspring Blog. [online] crowdspring Blog. Available at: <https://www.crowdspring.com/blog/good-design-is-good-business/> [Accessed 10 May 2020].
Digital Synopsis. 2020.What Do The World’S Most Popular Logos Have In Common?. [online] Available at: <https://digitalsynopsis.com/design/popular-brand-logos-colors-fonts-shapes/> [Accessed 10 May 2020].
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