Once I have set out my direction for my I am AMPLIFIER project, I started doing more research and observation to help me develop my project.
Logo
Besides, I also try to draw out famous logo from my memory. Based on this, I wanted to know what does all this logo have in common. Here is some of the info I found.
(What Do The World’s Most Popular Logos Have In Common?, 2020)
Colours
I research on how different colours could affect human emotions, and a little case study on how the colours of McDonald reflect the brand identity. (Ellis, 2017)
Categorizing different colour logo to see what's the majority of the brand/company/services to see whether their brand relates to the colour.
Packaging
Research on what's considered a good packaging to understand better.
(5 Ways Product Packaging Design Influences Purchasing Behavior, n.d.)
A little case study on Apple packaging, since it always get praised. (Ruggeri, 2017)
citations
Ruggeri, A., 2017.How Apple’S Packaging Gives Buyers A Sensory Experience That Strengthens The Brand - Swedbrand Group. [online] Swedbrand Group. Available at: <https://www.swedbrand-group.com/blog/how-apples-packaging-gives-buyers-a-sensory-experience-that-strengthens-the-brand> [Accessed 10 May 2020].
Kimbarovsky, A. and Kimbarovsky, A., 2018.7 Proven Reasons Why Good Design Is Good Business - Crowdspring Blog. [online] crowdspring Blog. Available at: <https://www.crowdspring.com/blog/good-design-is-good-business/> [Accessed 10 May 2020].
Church, T., 2018.The Importance Of Packaging & Branding In Marketing. [online] Medium. Available at: <https://medium.com/@anthembranding_boulder/the-importance-of-packaging-branding-in-marketing-1dfdb8a57440> [Accessed 10 May 2020].
Eventige.com. n.d.5 Ways Product Packaging Design Influences Purchasing Behavior. [online] Available at: <https://www.eventige.com/blog/product-packaging-design-influences> [Accessed 10 May 2020].
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