Decode Jay-z is a project by Decode 5 on Jay-z new autobiography book. They use very interesting marketing methods, they turned the marketing for a book into interactive art and even a scavenger hunt that in the end his most die-hard fans would get rewarded with 2 lifetime jay-z ticket, pages of the books are everywhere around the states. Teaming up with Bing map, the audience have a chance to search for each page online via a scavenger hunt, which will provide daily clues to each of the various page locations. (Jay-Z “Decoded”: Amazing Viral Marketing, 2020)
This project had a huge impact on both parties. From this, Bing grow a huge increase of users to compete which its much more established and out-sized rival, Google. While, Jay-z book campaign is a huge success. (Jay-Z: Decoded Campaign — @Hash, 2020) This piece of commercial design is very successful and change the marketing industry ever since.
The pages of the book have been spread everywhere on plates, pool, gucci jacket and many more (Jay-Z: Decoded Campaign — @Hash, 2020)
citations
@Hash. 2020.Jay-Z: Decoded Campaign — @Hash. [online] Available at: <http://www.hashembajwa.com/jayz> [Accessed 3 May 2020].
Trendland Online Magazine Curating the Web since 2006. 2020.Jay-Z “Decoded”: Amazing Viral Marketing. [online] Available at: <https://trendland.com/jay-z-decoded-32-pages-revealed/> [Accessed 3 May 2020].
Fast Company. 2020.Inside Jay-Z’S Launch Of “Decoded” With Droga5, Bing. [online] Available at: <https://www.fastcompany.com/1704745/inside-jay-zs-launch-decoded-droga5-bing> [Accessed 3 May 2020].
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