Adidas Lab is an interactive event that introduced adidas future products and innovations. The event focus on innovation in football. During the event there is a lot of digital interactive activity such as "The Track’ where it tests footballing attributes by measuring speed, work rate and skills. Anyone could participate and interact with the display making it interesting to the crowd or audiences. (Adidas Lab | Kate Dawkins Studio, 2020)
This event is for the purposed of making awareness of Adidas newest products in the sports market, so I believed it falls under the commercial design category.
citation
Kate Dawkins Studio. 2020.Adidas Lab | Kate Dawkins Studio. [online] Available at: <https://katedawkinsstudio.com/adidas-lab/> [Accessed 10 May 2020].
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