Working on the brief (external)

Teng

Jun 13, 20213 min read

External Brief Progress

Here is the outline of my overall external brief

Competition

The Golden Pinwheel Young Illustrators Competition

Children Storybook Competition

http://www.ccbfgoldenpinwheel.com.cn/en

Idea - Stress management for kids

The intangible feeling “stress”
children feel stress too, oftentime overlooked
stress management should start young
affect their mental health & behavior
Education etc competitive adding stress to them
Educate & encourage

Brief

How can I encourage the expression of negative emotions?
Tell them its ok to express negative emotions, as long is in a healthy way
Tell them is ok to feel stressed out, as long as you reach out for help
Don't pent up & keep everything to yourself
Educate & Introduce method to help expression & stress management among children
Effective & Uncomplicated method
Easy to digest for children
Medium of Storybook
Focus on the educational part on what is stress, and methods of solving stress
Educational Toys
Allow children a platform to express themselves to train them to be comfortable expressing “the intangible” such as emotions etc...
Combination of Fun & Educational approach
Interaction & Reading (not boring)
Expression of the intangible
“Stress” negative emotions release
Tangible the intangible, help with stress

Purpose - educate & relieving stress among children through an immersive & fun method

allow kids to have a platform to express their negative emotions
Educate & teach them on how to handle stress starting young
what they learn could help them in the future (teenager/adulthood)

Concept - What’s on my plate/ The Magical Plate

Derived from the idiom “I have too much on my plate”, which is defined as “having a great deal or too much to cope with”. A storybook that talks about how things that stresses the MC (main character) out would appear on his/her plate until there is too much for him/her to cope with that affects the MC well-being. Then, introduce a solution that would lead to a happy ending.

Besides the storybook, it comes with a set of toys that promote kids a platform to play & express what they were feeling that caused them “stress”. (would still continue with the theme of using food & plates)

Deliverables

Storybook
Set of toys

Target audience

Children (demographic)
Storybook: 5 years old - 12 years old (kindergarten to primary school)
Toys: 5 years old - 10 years old
Are able to read & understand story
Age that most likely start expressing stress (start primary school)
Prepare them to cope with stress
Parents (psychographic)
Worried about their child well-being
Give parents a reason to use this system to help with children well-being
Educate to parents on issue of “stress among children”

Research objective:

Importance of stress management among children

Journal articles/ Books/ Documentaries etc..

Survey (teachers, parents, guardians)

Research questions:

A : Methods to help & encourage expression among children(symptoms that indicate stress)

Journal articles/ Books/ Documentaries etc..

Survey (teachers, parents, guardians)

Interview (child development specialists, parents)

Observation (children)

B: How one can help educate & introduce children to stress management methods.

Some research links I am looking into

Hey Warrior

Book about anxiety created for children age 5 and above

https://fliphtml5.com/fxdsw/bzux/basic

Listening with my Heart

This book focuses on battling kids’ worries and negative self-talk by promoting kindness, towards both others and yourself. (not obvious, but obvious message/ storyline)

https://www.youtube.com/watch?v=CJiLvgWPec4

Therapy Technique: A Lot on My Plate by Liana Lowenstein