Analysis Data (week 10)

On week 10, I continue my process on analysing the data I have collected through the lens of the 4 different media. From the analysis, this is the insights I have found from the 4 types of media.

Internet Media

• Majority of the time spend on the media is around 2 to 5 hours daily

• 1st prefer media to consume content related to romance and singlehood

• 42.4% of surveyor believe that portrayal of relationship is accurate in internet media

• 76.5% of surveyor agree that the media influence their expectation on singlehood and relationships

• 46% of surveyor believe that internet media showcases the true side of relationships

• 36% of surveyor believe that internet media give them false hope on relationships

• 18% of surveyors are neutral in the belief of the internet media portrayal.

• 61.7% of surveyor agree that portrayal of single people in the media is negative

• 91.2% agree that the media is slowly changing how singles are portrayed

• 41% of surveyors agree that this media makes them feel lonely

• 47% of surveyors agree that this media empowers them to embrace singlehood.

• 12% of surveyors are neutral in the influence of the print media on singlehood

Broadcast Media

• Majority of the time spend on the media is around 5 to 10 hours daily

• 2nd prefer media to consume content related to romance and singlehood

• Favourite romance genres in the media are Comedy, Young adults and Action.

• 25.8% of surveyors believe that portrayal of relationship is accurate in broadcast media

• 53.3% of surveyors agree that the media influence their expectation on singlehood and relationships

• 31.25% of surveyors believe that broadcast media showcases the true side of relationships

• 31.25% of surveyors believe that broadcast media give them false hope on relationships

• 37.5% of surveyors believe that broadcast media doesn't affect them that much and take it as reference only. (neutral)

• 75% of surveyor agree that portrayal of single people in the media is negative

• 81.25% agree that the media is slowly changing how singles are portrayed

• 31.25% of surveyors agree that this media makes them feel lonely

• 37.5% of surveyors agree that this media empowers them to embrace singlehood.

• 31.25% of surveyors are neutral in the influence of the print media on singlehood

Games Media

• Majority of the time spend on the media is around 2 to 5 hours daily

• 4th prefer media to consume content related to romance and singlehood

• 10.6% of surveyors believe that portrayal of relationship is accurate in games media

• 63.6% of surveyors agree that the media influence their expectation on singlehood and relationships

• 81.8% of surveyors believe that games media give them false hope on relationships

• 9.1% of surveyors believe that games media showcases the true side of relationships

• 9.1% of surveyors are neutral in the influence of the games media on relationships.

• 45.5% of surveyor agree that portrayal of single people in the media is negative

• 54.6% of surveyor agree that portrayal of single people in the media is positive

• 90.9% agree that the media is slowly changing how singles are portrayed

• 72.7% of surveyors agree that this media makes them feel lonely

• 18.1% of surveyors agree that this media empowers them to embrace singlehood.

• 9.1% of surveyors are neutral in the influence of the print media on singlehood

Print Media

• Majority of the time spend on the media is around 5 to 10 hours daily

• 3rd prefer media to consume content related to romance and singlehood

• 22.7% of surveyors believe that portrayal of relationship is accurate in print media

• 57.1% of surveyors agree that the media influence their expectation on singlehood and relationships

• 42.9% of surveyors believe that print media give them false hope on relationships

• 21.4% of surveyors believe that print media showcases the true side of relationships

• 35.7% of surveyors are neutral in the influence of the print media on relationships.

• 78.6% of surveyor agree that portrayal of single people in the media is negative

• 64.3% agree that the media is slowly changing how singles are portrayed

• 35.7% of surveyors agree that this media makes them feel lonely

• 28.6% of surveyors agree that this media empowers them to embrace singlehood.

• 35.7% of surveyors are neutral in the influence of the print media on singlehood

Pattern from results

• Both Internet media and Broadcast media are the Top 2 most consumed media by the younger generation (Gen Z & Millennial)

• Both media have content that showcases the true side of a relationship and empowers them to embrace singlehood.

• Most used media most of the time showcases the truth or reality

• Both Print media and Games media are the least consumed media by the younger generation (Gen Z & Millennial)

• Both media have content that give them false hope on a relationship and makes them feel lonely

• Least used media most of the time showcases relationships that are not close to reality.

"This explains why it is so much more common to be single in the 21st century because the most consumed media by Gen Z and Millennial are more honest and truthful. Therefore, prove the point that the media subconsciously shapes our society mindset."